@vipinmakhija
Passionate about propelling products and businesses by bringing their vision to life through innovation and marketing. Love building high performing, mission oriented teams and communities.
On a corporate sabbatical and currently open for mentoring, collaborating, brainstorming, learning and creating new ideas. Feel free to reach out directly! I’d love to speak
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Active 1 year, 6 months ago
Total Addressable Market: Why You Need It and How to Calculate It
11 January 2021 What is Total Addressable Market Let’s say you’re a product innovator with a great […]
Archived: Market Research
How to apply the Jobs-to-be-Done framework for user needs analysis
3 November 2020 Importance of understanding user needs The quote above by Henry Ford is used often in […]
Archived: User Research
Using personas for user-centered product innovation
17 October 2020 A Ferrari doesn’t work as the car of choice for a suburban family of 6 […]
Archived: User Research
How to Use Quantitative Research for Product Innovation
1 October 2020 If you’re a product innovator or a marketer, especially in a new space, you need […]
Archived: Market Research | Problem Definition
7 Cs method for analysis and synthesis of qualitative research data
21 August 2020 95% of 30,000 consumer products launched each year fail. https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing Let’s imagine you have an […]
Archived: Problem Definition
Step by step method for conducting qualitative research
24 July 2020 Anything that won’t sell, I don’t want to invent. Thomas A. Edison. People don’t want to buy a quarter-inch drill. [...]
Archived: Market Research
10 questions to perform quick industry research as a product innovator
15 July 2020 Elon Musk founded SpaceX, but he had no prior experience in building rockets. Neither did […]
Archived: Problem Definition
Opportunity Hypothesis: First step towards creating successful products
6 July 2020 Definition of product management Let me start with asking the following questions: How do you […]
Archived: Problem Definition