Rosanna

Very helpful article! Recently I came across some personas definition very narrowed down and more oriented to be built as a real person rather than focusing on the interesting habits of interest for the purpose of the product development or improvement.

More often I hear talking about a specific category of personas, “buyers” personas, mainly…[Read more]

The definition of a quantitive research gave me an important learning point: defining questions that allow to collect additional insight or trends rather than validate the data and information available with the market research already available.
I am willing to see how to actually handle with the data received, how to cross them with the…[Read more]

Very useful and helpful guide. Analyzing the interviews let you reflect on other potential direction to explore for the product innovation and that is however related to opportunity hypothesis.
What I am finding more challenging is linking and relating the industry research data and information, more at higher level, to the narrowed down specific…[Read more]