Kim

Kim commented on the post, Total Addressable Market: Why You Need It and How to Calculate It 2 months ago

We’ve done TAM based on market research, our target market, population, demographics, %ages, etc. making assumptions based on how much of the addressable market you want to capture, which helps with financial projections and expected growth in your story, pitch deck. Many investors want to see the research done, your analytical thinking and…[Read more]

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Kim commented on the post, How to apply the Jobs-to-be-Done framework for user needs analysis 4 months, 1 week ago

Nice article. If we built IT, they will come — mantra has proven wrong for many startups, ideas and a fail. Lots of lost time, sunk costs, large expenses into making something ‘cool, shiny and new’ people ultimately won’t use. Have to think about processes and end goals (psyche, behavior, trends, research, target market, ideal customer, business…[Read more]

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Kim commented on the post, How to Use Quantitative Research for Product Innovation 4 months, 3 weeks ago

Hi Vipin,

Sorry, just now seeing this. While having a license to sell real estate in all states and the requirements are different, each individual has to go through professional development to keep up their credentials annually. Perhaps you can reach out to RE course providers that offer professional development (this is just something I…[Read more]

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Kim commented on the post, How to Use Quantitative Research for Product Innovation 5 months, 1 week ago

Perhaps you can try a focus group, small roundtable of agents. Ask a few targeted questions and offer a gift card or giveaway or something.

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Kim commented on the post, 7 Cs method for analysis and synthesis of qualitative research data 6 months, 3 weeks ago

Interesting stuff. Yes, the if you build it, will they come — waste.

Let’s bring on surveys. It’s also good to get another round of qualitative, check research for any current happenings if necessary to continue to narrow the scope if needed. So curious to see where this will go.

Oh oh the places you’ll go – Dr. Seuss ;p.

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Kim commented on the post, 10 questions to perform quick industry research as a product innovator 8 months ago

Is #9 the same as who are direct and indirect competitors?

Lots of good questions asked.

In addition to market research, go to the source. You can leverage your network, relationships, friends, family to speak to professionals in residential real estate. Gain first hand knowledge. Think about the people involved in residential real estate…[Read more]

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Kim commented on the post, Opportunity Hypothesis: First step towards creating successful products 8 months, 1 week ago

Cool article. I see Products Managers at the intersection of global business, tech and the user experience. Having to think from varied perspectives, always keeping an open mind, passionately curious, empathizing and thinking about making customer experiences at all tiers and levels satisfied and happy.

I enjoy global travel, sports among…[Read more]

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