What is Total Addressable Market Let’s say you’re a product innovator with a great […]
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How to apply the Jobs-to-be-Done framework for user needs analysis
Importance of understanding user needs The quote above by Henry Ford is used often in […]
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Using personas for user-centered product innovation
A Ferrari doesn’t work as the car of choice for a suburban family of 6 […]
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How to Use Quantitative Research for Product Innovation
If you’re a product innovator or a marketer, especially in a new space, you need […]
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7 Cs method for analysis and synthesis of qualitative research data
95% of 30,000 consumer products launched each year fail. https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing Let’s imagine you have an […]
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Step by step method for conducting qualitative research
Anything that won’t sell, I don’t want to invent. Thomas A. Edison. People don’t want to buy a quarter-inch drill. They want […]
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10 questions to perform quick industry research as a product innovator
Elon Musk founded SpaceX, but he had no prior experience in building rockets. Neither did […]
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Opportunity Hypothesis: First step towards creating successful products
Definition of product management Let me start with asking the following questions: How do you […]
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